Creating a landing page that truly converts can be a daunting task for marketers. It's not just about making it look good; it's about crafting the right message, structuring the content to guide visitors, and ensuring every element aligns with your goal. I’ve noticed that many struggle to find a starting point or a framework that simplifies the process. That’s where well-crafted prompts come in.
These prompts are more than just starting ideas—they’re detailed frameworks designed to address specific needs like urgency, trust-building, or educating visitors. By using these prompts, you can create landing pages that speak directly to your audience, highlight your unique value, and drive the actions you want.
In this post, I’ve compiled 25 powerful and actionable prompts that can reduce your frustration and save you time. They’re not generic templates but tailored approaches to help you design landing pages that deliver real results. Let’s dive in and find the one that fits your next project.
1. Customer-Centric Problem Solver
"Create a landing page targeting [specific audience] that clearly identifies their biggest problem or pain point, highlights the consequences of not solving it, and provides [product/service] as the ideal solution. Include persuasive headlines, testimonials, and a strong call-to-action (CTA) to encourage conversions."
Example:
Headline: "Struggling to Save Time on Payroll Management?"
Body: "Manual payroll processing wastes hours every week. Errors can cost your business heavily. Our automated payroll software reduces processing time by 50% while ensuring accuracy. Join 1,000+ satisfied business owners!"
CTA: "Try It Free for 14 Days!"
2. Storytelling-Driven Conversion Focus
"Write a landing page that uses storytelling to connect emotionally with the audience. Start with a relatable problem, introduce [product/service] as the hero, and end with a step-by-step process of how the user’s life improves after using it. Include social proof and clear CTAs at strategic points."
Example:
Headline: "From Chaos to Clarity: How Sarah Simplified Her Finances"
Body: "Sarah used to dread managing her bills and budgets. Then she discovered [Our App]. Now, with just 10 minutes a day, she tracks her expenses effortlessly and saves $500 a month!"
CTA: "Join Sarah—Start Managing Your Finances Today!"
3. Value Proposition Framework
"Develop a landing page with a bold headline that immediately communicates the unique value of [product/service]. Break down features into simple benefits using bullet points and incorporate visual elements (charts, images, or icons) to support the value proposition. End with a time-sensitive offer to drive immediate action."
Example:
Headline: "Faster Websites. Happier Customers."
Bullet Points:
Speed up your website by 70% instantly
Improve customer retention rates by 40%
Boost search rankings with lightning-fast loading times
CTA: "Get Started with a Free Speed Analysis Today!"
4. Hyper-Personalized Landing Page
"Generate a landing page that dynamically addresses [specific audience] using personalization tokens such as location, industry, or previous behavior. For example, include a greeting like 'Welcome back, [Name]!' or 'Solutions tailored for [Industry].' Ensure CTAs reflect this personalization for a seamless user experience."
5. Data-Driven Landing Page Prompt
"Write a landing page that incorporates compelling statistics and data points related to [industry problem]. Use numbers to create urgency or demonstrate the effectiveness of [product/service], such as '97% of our users see results in 30 days.' Include charts or graphs and a CTA that references the data."
Example:
Headline: "Why 97% of Businesses Choose Us for Their Digital Marketing"
Body: "Companies using our platform increase their ROI by an average of 150% in just 6 months. See how we can help you too!"
CTA: "Get Your Free Marketing Audit Now!"
6. Objection Handling Framework
"Design a landing page that preemptively addresses the top three objections your audience may have about [product/service]. Use FAQs, customer reviews, and case studies to overcome doubts. End with a low-risk offer like a free trial or money-back guarantee to eliminate hesitation."
7. Two-Step Landing Page
"Create a landing page for lead generation that focuses on simplicity. Step 1: Capture interest with a bold headline, short copy, and a single benefit-driven image. Step 2: Ask for the user’s email in exchange for a high-value freebie (e.g., eBook, checklist). Follow up with a secondary offer on the confirmation page."
Example:
Headline: "Get Your Free 2024 Marketing Calendar"
Body: "Plan your entire year in advance with our exclusive calendar filled with strategies and tips."
CTA: "Download Now—It’s Free!"
8. Social Proof Amplifier Prompt
"Generate a landing page that centers around customer success stories. Include a headline like 'See How [Customer Name/Industry] Achieved [Result] with Us.' Add video testimonials, before-and-after metrics, and logos of well-known clients to build trust and credibility."
9. A/B Testing Variants Prompt
"Create two landing page variations with different elements for A/B testing. Version A uses a minimalist design with short copy and a single CTA. Version B uses a detailed layout with longer copy, multiple CTAs, and visual elements. Focus on testing which approach drives higher conversions for [specific audience]."
10. Gamified Engagement Prompt
"Develop a landing page that includes a gamified element, such as a quiz, spin-the-wheel offer, or interactive calculator. The goal is to engage [specific audience] while collecting valuable information (e.g., email addresses) in exchange for a result or discount. Ensure the CTA leads directly to the conversion funnel."
Example:
Headline: "Spin to Win Exclusive Discounts!"
Body: "Enter your email to spin the wheel and unlock discounts up to 50% off. Every spin wins!"
CTA: "Spin the Wheel Now!"
11. Urgency and Scarcity Landing Page Prompt
"Create a landing page that leverages urgency and scarcity to encourage immediate action. Use countdown timers, limited stock notices, or phrases like 'Only 3 spots left!' Combine this with clear benefits and a compelling CTA to drive conversions."
Example:
Headline: "Hurry! Offer Ends in 24 Hours!"
Body: "Sign up now to claim your 50% discount before it’s gone. Don’t miss out on this limited-time opportunity!"
CTA: "Get the Deal Now!"
12. Customer Journey-Focused Prompt
"Develop a landing page that mirrors the customer journey. Start with awareness by introducing the problem, move to consideration by presenting your solution, and end with a decision stage by offering a risk-free CTA like a demo or free trial."
13. Interactive Landing Page Prompt
"Design a landing page with interactive features such as sliders, hover effects, or click-to-reveal content. The goal is to engage visitors while presenting key benefits and guiding them toward the CTA."
14. Pain-Agitation-Solution Framework Prompt
"Write a landing page using the Pain-Agitation-Solution (PAS) formula. Identify the pain point, amplify the frustration or consequences of not solving it, and position [product/service] as the ideal solution. Include a compelling CTA that emphasizes urgency."
Example:
Headline: "Frustrated by Endless Paperwork?"
Body: "Managing documents manually wastes hours every week and leads to costly errors. Our document automation tool eliminates the hassle, saving you time and money."
CTA: "Start Your Free Trial Today!"
15. Minimalist Design Prompt
"Create a clean and minimalist landing page with a clear headline, a single image, and a brief description of your offer. Ensure the CTA is bold and easily visible, reducing distractions to keep the focus on conversion."
16. Outcome-Oriented Landing Page Prompt
"Generate a landing page that focuses on the outcomes your audience desires. Replace feature lists with results-driven messaging, such as 'Double your productivity in 7 days' or 'Achieve 30% faster delivery times.' Include testimonials and case studies that showcase real results."
17. Seasonal or Event-Based Landing Page Prompt
"Write a landing page optimized for a specific season, holiday, or event. Highlight time-relevant benefits of your [product/service] and include themed visuals. Add urgency with phrases like 'Limited-time holiday offer!'"
Example:
Headline: "Get Ready for Tax Season—File Your Taxes in Minutes!"
Body: "Avoid the stress of last-minute filing. Our software simplifies the process so you can focus on what matters."
CTA: "Start Filing Now!"
18. Trust-Building Landing Page Prompt
"Design a landing page that emphasizes credibility. Include certifications, awards, secure payment badges, and well-known partner logos. Add reviews or testimonials to reinforce trust and encourage conversions."
19. Educational Landing Page Prompt
"Write a landing page that educates visitors about a complex topic related to your [product/service]. Break down the information into digestible sections, include infographics or videos, and position your solution as the next logical step."
20. Mobile-First Landing Page Prompt
"Create a mobile-optimized landing page that prioritizes speed and simplicity. Use short paragraphs, large buttons, and visuals that load quickly. Ensure the CTA is prominent and easy to click on smaller screens."
21. FAQ-Driven Landing Page Prompt
"Develop a landing page centered around answering key FAQs about [product/service]. Include clear answers, visuals, and a CTA after every 2-3 questions to guide users toward conversion."
Example:
Headline: "Everything You Need to Know About [Product/Service]"
Body: "How does it work? How much does it cost? Is it easy to set up? We’ve got all your questions covered!"
CTA: "Learn More or Get Started Today!"
22. Exclusive Membership Offer Prompt
"Write a landing page that promotes an exclusive membership or community access. Highlight the benefits of joining, such as early access, member-only discounts, or unique content. Use a CTA like 'Join the Club' to make it appealing."
23. Comparison Landing Page Prompt
"Create a landing page that compares your [product/service] to competitors. Use a clear table or side-by-side layout to highlight unique features, better pricing, or superior results. End with a CTA encouraging users to choose your solution."
Example:
Headline: "Why We’re the #1 Choice for Project Management"
Body: "Compare [Our Tool] vs. [Competitor]. See how we excel in ease of use, pricing, and customer support."
CTA: "Switch to the Better Solution Today!"
24. Free vs. Premium Landing Page Prompt
"Generate a landing page highlighting the differences between your free and premium offerings. Use a table or graphic to illustrate the added value of upgrading, and include CTAs to convert free users into paying customers."
25. Testimonial and Case Study-Driven Prompt
"Write a landing page that centers around a detailed case study or in-depth testimonials. Showcase a specific success story, metrics, and quotes from real customers. Use this to build trust and include a CTA tied to the success story."
Example:
Headline: "How [Client Name] Increased Revenue by 150% with Our Solution"
Body: "See the exact steps [Client Name] took to scale their business and how you can achieve similar results with our help."
CTA: "Download the Full Case Study or Get Started Now!"